The Distress Signal

Rants from a corporate IT drone, wannabe web designer/developer, and sometime blogger.

Because the future is NEVER now.

Droppin' knowledge bombs since 1973.

Here to chew bubblegum and kick ass.. just ran out of bubblegum.

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Rants & Sundry Prattle

01/09tags free-culture

Lights In The Sky

I’ve been a fan of Trent Reznor and Nine Inch Nails for a while now so I wasn’t that surprised by the announcement that he was releasing over 400 gigs worth of HD video of the NIN Lights in the sky Tour.

The video from recent shows in Victoria, Portland and Sacramento is all raw footage waiting for the community to edit and re-release as clips or full DVDs.

Well done Trent, I don’t want to get all “marketing douche-nozzle” here but this is the kind of approach that works in the new “free culture” economy. It’s not about selling one-off products to one-off customers anymore, it’s about building your brand within a niche community and finding new ways to monetize that reputation.